Who is Southern Belle?

Arabella Dowd (or Belle to some) is the Director of Southern Belle — a Lifestyle Management business founded in 2014.

With a strong focus on busy people who value their time; Southern Belle provides concierge-style assistance, helping you manage areas of your personal life with professionalism, confidentiality, efficiency and charm.

Born and bred in Melbourne, Arabella understands the importance of developing a warm and trusting relationship with you no matter what area of your life that you need assistance.

“Frankly my Dear,
I do give a damn!”

Beginning her career as a hair and makeup artist within the film and television industry, Arabella worked alongside the likes of Sir Anthony Hopkins, Russell Crowe and Toni Collete to name a few.

This role was the best foundation for understanding the art of providing personal services to busy people in a professional, courteous and trusted way.

Recognising her talent for personal management, Arabella was recruited by Crown Casino to provide VIP services to some of Crown Casinos most valued hotel and gaming patrons.

With long hours and extensive travel Arabella fulfilled the many and differing personal requests from VIP Crown Guests, Casino High Rollers, Captains of Industry and from Crowns own Executive team. With further training at MGM Grand, Las Vegas, Arabella was promoted to Director of Guest Relations for Crown Hotel. In this role, Arabella oversaw the prestigious Villa Suites and assisted with the day-to-day needs of Crown Hotel's VIP guests including international celebrities such as Billy Joel, Elton John and Whitney Houston.

Talk about memories!

In addition to Lifestyle management, Southern Belle also offers a range of property management services; preparing your home for sale or just getting the day-to-day operations of running your house back into order.

With a wealth of knowledge and a team to make it happen, Southern Belle has quickly become one of Melbourne’s best-kept secrets.